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IWF 2014 organizers utilized event planning data

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The International Woodworking Fair (IWF) utlized Experient’s suite of unified services, including event registration, housing, mobile app, and lead retrieval at IWF 2014, a North American woodworking tradeshow. The unification of these services enhanced the on and off-site experiences of attendees and exhibitors throughout the event.

Combining demographic data derived from registration and housing with the behavioral data derived from mobile app usage and lead retrieval, allowed event organizers the ability to see and understand more about the event than ever before. With this data, business decisions were made that enhanced marketing efforts and resulted in better guest experiences.

“This year International Woodworking Fair saw our attendance grow by more than 1,000 and our room nights increase by more than 20 percent,” said Jim Wulfekuhle, IWF’s VP of sales and marketing. “Experient’s unified suite of services is the fuel that got us there.”

See the full story from Exhibitor Online here:



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April 7, 2015 at 7:00 am

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Leitz Tooling awards iPad to winner from IWF

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Leitz Tooling congratulates Dan Herman, director of engineering for the Jasper Group in Jasper, Indiana, winner of an iPad Air in a drawing held during the recent International Woodworking Fair in Atlanta, Georgia.

“All visitors to the Leitz booth at IWF 2014 were eligible. Our goals for the exhibition were to highlight our newest innovations and connect with existing and potential Leitz customers. Congratulations to Dan.” says Mike Lind, CEO of Leitz USA.

In addition to the free iPad, Herman can also take advantage of the Leitz app, introduced early 2012, to access product and technical information for the complete Leitz product range via Smartphone and tablet.

Leitz, with U.S. operations headquartered in Grand Rapids, Michigan, and worldwide operations managed from Oberkochen, Germany, is a leader in high-technology engineering and manufacturing of precision machine tools and process-specific tool systems. Their primary areas of expertise are in solid wood and panel processing as well as advanced materials

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October 6, 2014 at 7:00 am

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IWF a positive event for the industry

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IWF 2014 is now behind us, and was a tremendous success and a positive industry event, according to both attendees and exhibitors.  From the time the doors opened on the first day, activity on the show floor was energetic, positive and vibrant.   An overall sense of confidence, progress and sustainability could be felt throughout the show floor.   Attendees were eager to see new technology, connect with vendors, become educated on new trends, and openly discuss needs to expand their businesses through efficiency and productivity.

Building A featured the incredibly talented furniture and creations of young students in the Design Emphasis Competition, as well as exhibitors showing new innovations and trends in design and materials.
IWF 2014 was restructured to provide the lowest possible costs to exhibitors, and thereby encourage them to take more space, bring more products and machinery, and actively demonstrate more technology.  This value proposition enabled many exhibitors to expand their space over 2012 levels.

As final numbers are being audited all indications show positive growth for IWF 2014 over the 2012 show. The early reports show there were 920 exhibitors that occupied more than 448,000 sq. ft. of floor space with over 200 new exhibiting companies. From the international perspective there were 212 exhibitors representing 32 foreign countries participating in the show. Both IWF 2012 and 2014 showed significant positive growth which bodes well for the International Woodworking Fair’s continued growth and expansion in the years to come.


IWF 2014 was truly an international event with preliminary numbers showing registered attendees from 70 countries, which represented approximately 10% of the total.  Registration was 10% higher than in 2012 and increased in 47 of 50 states.


Exhibitors stated that attendees were engaged and very interested in new products.  More than 108,000 leads were scanned by exhibitors who used the electronic lead retrieval system.  50% of the audience stated they expected to make significant purchases in the next 6 to 12 months.  The show will certainly be a catalyst for new and positive economic growth in our industry in the months and years to come.


IWF 2014 provided the largest group of educational symposiums and sessions in its history, and attendee enrollment met pre-show expectations. As education survey results are being compiled, the attendee responses are indicating they were highly satisfied with the content of the programming.


The Countertop Pavilion was a new addition and attraction for IWF and all available exhibit space was completely sold out. Other new offerings for 2014 were the Innovation & Design Theatre in building A, the International Night and Opening Night receptions. Looking ahead to 2016, new ideas and pavilions are already being developed.


IWF is a long-term and valued partner of the city of Atlanta and the Georgia World Congress Center and contributes more than $40 million to the local economy. The IWF rooming block exceeded IWF 2012.


IWF management wants to thank our incredible team in Atlanta, our exhibitors and all attendees for making IWF 2014 a tremendous success.

See you in Atlanta in 2016, August 24-27!!!

Written by cabinettrends

September 29, 2014 at 7:00 am

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SCM Group machinery demonstrations successful at IWF 2014

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Exhibiting at the 2014 IWF was successful for SCM Group, which featured a range of technology on more than 10,000 square feet of exhibit space.

Visitors had the opportunity to see live demonstrations of the company’s latest technologies, including the Minimax and Classical equipment, SCM edgebanders, routers, wide-belt sanders and the Flexstore warehouse storage retrieval system.

“IWF presented many opportunities for SCM Group and we are looking forward to capitalizing on our success from the show.  This quality platform gave us the opportunity to connect with well over 10,000 attendees with the ability to generate extensive interest in our technology and product solutions,” says John Gangone, president for SCM Group North America. “The IWF show has always been very positive for our company over the years. Since 2010, we have seen a vast increase of business due to the recovery of the financial downturn, and the signs in the market place moving forward show a strong 2015 for the industry.  Cost reduction, flexibility and efficiency are all attributes and concerns in the industry.  SCM Group, with its whole range of CNC solutions, makes this goal very attainable.”

To learn more about other events SCM Group will be exhibiting at, please contact SCM Group at and visit

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September 11, 2014 at 7:00 am

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IWF Challengers Awards winners announced for 2014

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The IWF Challengers Awards winners were announced during the first day of IWF. Art Raymond spoke at a ceremony during the show and revealed that the following companies were winners. There were 61 entries, 34 semi-finalists, and 20 finalists. The winners for 2014 are:

Aiken Development LLC/Aiken Controls – nDepth 3D Sensor

Castle Inc. – Pocket Cutter/Screw Inserter

Graco Inc. – ProMix PD2K

Thermwood Corp. – Cut Center

Timesavers LLC – Automatic Opposed Self Centering Knife Planer

Weinig/Holz-Her U.S. -GluJet

Weinig/Holz-Her U.S. – Evolution Vertical Machining Center

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August 29, 2014 at 7:00 am

2014 Design Emphasis Awards announced

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The 2014 Design Emphasis Award student furniture design winners were announced at a dinner the night before the International Woodworking Fair opened.

The Best of Show was given to Benjamin Rosenburg of Haywood Community College for his Wave design.

Other winners were You Min Kim of Art Center College of Design (Commercial); Mark Manczyk, University of Kentucky (Accent table); Valerie Berlage, Haywood Community College (Design Creativity); and Sarah Mohr, University of Kentucky (Chair). Rosenburg also won the Casegoods Award.

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August 28, 2014 at 7:00 am

Premier EuroCase to debut new high-gloss acrylic surface at IWF 2014

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Premier is inviting show attendees to visit booth #1521 to view the surface consistency and color richness of these scratch-resistant, high-gloss acrylic panels.

Reflekt panels consist of an MDF substrate with a co-extruded polymer, high-gloss acrylic top layer. According to Premier’s President & CEO Andy Wilzoch, “The core material is carefully selected by Premier to have low surface variance, so the Reflekt surface is not flawed by substrate imperfections.”

The panels are PUR (polyurethane) laminated inside a Class-100 (ISO5) CleanRoom technology. Premier has the capacity to laminate 4-by-8-foot panels with thicknesses ranging from ¼-inch to 3 inches.  Reflekt panels are available in 15 colors. Reflekt is suitable for interior vertical surfaces such as kitchen cabinets, vanities, closets, furniture, and store fixtures and displays.

To learn more, visit Premier’s Technology Theatre presentation, “Take the Hassle Out of High Gloss,” on Thursday, Aug. 21 at 10 a.m. in Building A of the Georgia World Congress Center. For more information, visit

Written by cabinettrends

August 14, 2014 at 7:00 am

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